Context can be defined as the facts or circumstances that surround an event or situation. In the case of data, context represents the added details and setting that can help explain an observation or finding in the data.
If an ecommerce store is willing and able to adapt to changing market circumstances, they will succeed in accumulating far greater profits than a firm that focuses its business strategies on rehashing the great ideas of the past.
Good strategies require careful pre-planning. Good businesses learn from previous efforts and test future ideas to ensure a brighter future. It all comes down to eCommerce Analytics.
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